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The Downtown Seattle Association supports retail recruitment and advocacy with the goal of increasing independent retailers downtown and achieving a unique merchandise mix. We are a respected resource for data, information and trends on the numbers behind downtown’s retail marketplace.

If you are interested in relocating or starting a business, we can help. Contact Jacqueline Gruber at

Retail Statistics

Downtown Seattle is proving to be a robust market for retailers, with retail sales at brick and mortar stores increasing by 38 percent since 2010, more than any major city in the Puget Sound Region. Retail occupancy has been a steady 97 percent since the start of the decade and rents fairly stable, up to $26 per square foot in 2018, compared to $22 per square foot in 2010.

Notes on data sources for this page:

Retail real estate market data was provided by

Taxable retail sales numbers are estimates provided by the Washington State Department of Revenue. Since businesses report sales at the city level, any business with multiple locations in Seattle have sales allocated based on their number of locations and the number of employees at those locations. For business locations with higher than average sales for that company, this will lead to an underestimate in the total for that business location.

Businesses located outside Seattle doing business in Seattle are allocated based on multiple factors, including; population, area, and business activity.

For retail sales, the most recent year provided is a preliminary estimate by DSA based on the trend. 

If you have questions about our research, contact Elliott Krivenko:

Phone: 206-613-3255