Downtown Seattle is the Heart of the Holidays

Nov. 29, 2019–Jan. 1, 2020

The Downtown Seattle Association brought traditional and new festivities to the heart of our city once again this past holiday season. Young or young at heart, there was something for everyone. 

In 2019, our traditional holiday carousel returned to Westlake Park to entertain shoppers and visitors. Westlake was also home to a pop-up Holiday Market. Curated by Urban Craft Uprising, rotating vendors sold hand-crafted goods every weekend. A special holiday food truck was at Westlake Park every day serving sweet and savory treats. On the other end of downtown, Occidental Square was home to a new sparkly tree as Pioneer Square got spruced up for the holiday season.


2019 Holiday Tree-lighting Celebration

Thanks for coming!

On Friday, Nov. 29 , thousands of spectators gathered at Westlake Park for the annual tree-lighting celebration presented by Alaska Airlines. After the tree lit up, a dusting of snow magically appeared and a spectacular fireworks show lit up the Seattle sky. 

Vintage Holiday Carousel

Did you give it a whirl?

Thousands took a ride on the Holiday Carousel in Westlake Park, where every ticket sold contributed to DSA’s year-round efforts managing Westlake Park and Occidental Square.

Urban Craft Uprising Holiday Market

Home of the perfect gift

Urban Craft Uprising returned to Westlake Park with local vendors selling hand-crafted goods — from ceramics and candles to chocolate and cards. 

Holiday Music, DIY Crafts and More at Occidental Square

We also celebrated the season in Pioneer Square

Occidental Square featured a new 17-foot sparkly holiday tree and other seasonal activations, as well as the new kids’ playspace that opened in the fall.


Tree Lighting Sponsor

Alaska Airlines

Snowfall Sponsor

5th & Pine


Seattle Parks & Recreation
Metzler Real Estate
Metropolitan Improvement District

Media Partners

Warm 106.9

Interested in Partnering with DSA?

For future sponsorship inquiries, contact:
Jennifer Casillas
VP, Public Space Operations & Events

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